Prolitec aroma diffuser, "Boutique Noir" ambience fragrance
The following concept brief was sent to a well-established scent-marketing firm in Dubai.
Welcome to Boutique X, the forward-looking concept with a head-turning new take on fashion, art and design. Boutique X invites you to discover the newest trends of each season with a wide range of over 300 designers, organized in four well-selected departments to tailor to everyone’s taste; stretching from Women’s Designer, Contemporary, Men’s Designer to Trend. Boutique X is a full on experience of fashion frenzy with 40 boutiques offering luxurious and bespoke collections, hip young designs and a fashion forward team ready to guide you through your visit to find your dream purchase. The store also carries many amenities to gratify your specific wishes ranging from the ultimate fashion search to personal styling, shoe restoration, culinary relief and a full-time concierge service.
The store is uniquely modern and appeals to an international demographic. Boutique X specifically houses brands that are at the cutting edge of design, juxtaposing aesthetics and attention to detail with an emphasis on craft and an eclectic use of materials and custom developed fabrics.
Our clientele are young professionals (Age bracket - 20-35), sophisticated, global travellers based in multiple cities including Dubai, Tokyo, London, New York, Paris, Hong Kong, and Beirut, etc. They are hip, fashion savvy, entrepreneurs or working mostly in the creative art, design, architecture, fashion and film industries. The atmosphere of the store is contemporary, minimal, and cool, with smooth jazz and instrumental chill out lounge ambient music. The environment we are trying to create is sophisticated but relaxed.
Boutique X is located at the high-end section of a popular shopping mall in Dubai, which has a footfall of approximately 75 million visitors per year.
The following recommendations were made by the scent-marketing firm from their existing catalog of fragrances. "Boutique Noir" fragrance was chosen and installed using a Prolitec aroma diffuser.
The enlivening scent of soft leather, zesty mandarin, white tea, and bergamot. Revved up with distinct notes of freesia and orange blossom, and veering to enchanting amber, musk, and oakmoss.
Edgy and chic! Pepper-infused mango combined with the earthy and musky aroma of leather. Wet woods add sophistication and warmth. This fragrance is warm and slightly industrial. Ideal for hotels or facilities trying to add warmth to modern design.